Stay Ahead of The Game with Search Engine Optimization
Search engine optimization (SEO) is a very dynamic field. Some tactics that were best practices years ago have little to no effect today. In fact, some strategies that once produced excellent results will now harm your SEO. This is why it is so important to stay on top of changes within this industry.
Changes to search engine algorithms are driven by user expectations. Search Engine Watch reports “93% of online research begins with search engines.” Therefore, Google and others seek to provide the most relevant and valuable results to their customers. Ultimately, complacency can negatively impact your search position and the ability to generate leads. With this in mind, we are listing several trends that we expect to be particularly important in 2017.
- Schema – The benefit of schema markup is making it easy for search engines to understand and display your site correctly. It also helps with Quick Answers, a search engine trend to answer questions at the top of search results. Google and Bing have both increased their use of this feature. Additionally, Google’s use of machine learning means it is a good idea to help ensure your site is interpreted properly.
- SERP Changes – Search Engine Watch reports that Google is introducing and testing new search engine results pages with extended titles, descriptions, and more. This has yet to become a confirmed change. However, it is something to keep your eyes on. The additional space can mean more compelling descriptions and the addition of more keywords in tags.
- Mobile Optimizations – At this point, you should already be aware that search engines are penalizing websites that are not mobile-friendly. However, mobile speed is becoming an important factor. Moreover, Kissmetrics reports, while most mobile users will wait between 6 to 10 seconds for a site to load, “[a] 1 second delay in page response can result in a 7% reduction in conversions.”
What haven’t we covered yet that is important to you? If you would like to talk more about search engine optimization (SEO) in 2017, or need additional information, please contact us.