Search Engine Optimization
The online marketing landscape has drastically changed within the last few years. With the rise of the mobile web and social media, having your small to medium-sized business website in the search engines, particularly Google, might not seem as necessary as it once did. Nothing could be further from the truth.
Why? According to Search Engine Land, Google alone now handles two trillion searches each year. That is 63,000 searches per second every day, and it is nearly a two-fold increase over the number of searches Google handled in 2012.
These numbers alone should convince you that your company’s website should be listed in Google. Just being listed, though, is not enough. Your website must also rank well under relevant keywords. If it does not appear on the first page of search results, then it might as well not be in the engines at all because most searchers never venture past the first page.
So how do you get your small business website highly ranked for relevant keywords? This is where search engine optimization (SEO) comes into play and why it is so important for you small business.
Search Engine Optimization Increases Website Traffic and Visibility
SEO ensures that your website appears when someone is searching for your product or service. Websites compete for placement in the search results, and only a few sites rise to the first page for specific keywords. Most users click on one of the top five links on the results page. SEO helps ensure that your company’s website is one of these top links.
Search Engine Optimization Helps Improve Your Users’ Experience
SEO is about following rules and implementing strategies to help a website achieve a high-ranking in a search engine’s result pages. These same rules can lead to a good user experience on your company’s website. For example, Google likes websites that load fast and are easy to navigate. So a good SEO strategy might be to improve your company’s website to make it faster and sleeker. This not only helps improve search engine rankings, but it also creates a better experience for your website visitors.
If you are ready to take your business’ search engine optimization to the next level, then contact us. Our knowledgeable, experienced staff is waiting to assist and looks forward to working with you.