Common Search Engine Optimization Mistakes
Website owners need search engine traffic to drive sales. Ranking on the first page of results, and close to the number one position as possible, is the most cost-effective online marketing there is. When a web page ranks high for a popular keyword, it is internet gold. However, overzealous tactics can cause real damage. If you are seeking to improve your ranking in search engine results, avoid these search engine optimization (SEO) mistakes.
1. Content Has Too Little Text – Search engines are looking for content that is reliable and authoritative. Strike one is creating web pages with little to no text copy. Create a balance with images and videos, but a web page needs at least 300 words of contextual text.
2. Failure to Have a Focus Keyword – Every page should include a focus keyword or phrase that is in the title, URL, meta description, and first paragraph. It is ok to have secondary keywords, but the focus keyword should take precedence.
3. Poor Internal Link Strategy – This is a big one and probably deserves its own article. However, the worst SEO mistake with internal links is having everything go to your homepage. If any web page is not designed for specific keywords, linking to it will not help.
4. Titles Larger than the Viewable Limit – The title length for Google and Bing are 70 characters. This is the viewable portion in search results. Therefore, any title longer than that is cut off and reduces the effectiveness.
5. The Design Is Not Responsive – In today’s world, you want visitors to access your site anywhere, anytime, and on any device. Nonetheless, major search engines are beginning to penalize sites that are not responsive to multiple devices.
6. Poor Curating Practices – Content curation is a great way to augment your unique content. However, search engines hate duplicate content. Never outright copy-n-paste content found on another site, even if you are giving credit. Craft articles of 80 percent original commentary with 20 percent quotes.
7. Not Creating Cornerstone Content – Here is a not-so-secret secret about search engine optimization, websites don’t rank, only pages do. Cornerstone content pages are long-form articles of 900 to 1200 words or more. The search engines want authoritative content. Therefore, Cornerstone content pages are extremely well-written and designed for your company, products, or services.
What haven’t we covered yet that is important to you? If you would like to talk about common search engine optimization (SEO), or need more information, please contact us.