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Search Engine Optimization

Search Engine Optimization: Spiders and Penguins

Search Engine Optimization: Spiders and Penguins

If you want to know more about search engine optimization, then you need to learn more about SEO animals. There are many technical terms, words that have an important impact on whether or not your small businesses gets found online or not, that have to do with animals. If you learn these terms, you can start understanding the fundamentals of search engine optimization, and that knowledge will help you engage internet users. 93% of all experiences online begin with a search engine, so understanding how to rank high in Google’s search engine rankings is vital to your business’s health.

Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015

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Spiders

A spider crawls around the internet, looking for websites, so it can tell Google about them. It starts with one popular website, and goes on from there, jumping from one hyperlink to another, until it has indexed millions and millions of pages. The book Quick SEO Strategies notes:

When the spiders are looking through the HTML of a page, it not only notes the words within the page but also where on the page those words were found. Words that were found in the title, subtitles, meta tags and other important positions are noted for special consideration. Google’s spiders note every word except for “a”, “an”, and “the” although different spiders use different approaches.

Penguin

Penguin is an update to Google’s search engine that punishes websites that pay for backlinks. You can be noticed by Google without doing this; it just does more harm than good now.

Contact us if you would like to learn more about search engine optimization.

Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015

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