“I am doing all this SEO work, I post on social media all the time and my website looks great – so why don’t I have more views?” This is a common complaint for those who understand that SEO is important but are still unclear about how it actually works. Your SEO problem probably has nothing to do with SEO, according to an article here, “The problem most organizations have is not that they’re losing some SEO value and traffic that their brilliant content should be generating, it’s that they don’t have any/enough brilliant content.” If there is little or no content, all the posting and commenting in the world is not going to drive up your views. If you want inbound marketing to work you need to have good – quality content and lots of it. Here are some facts and tips on the role of quality content in search engine optimization:
Decisions Based on Content, Not Ads
According to this article, “80% of business decision makers prefer to get information in a series of articles versus an advertisement.” This means, these days that people are more likely to be influenced when making decisions by short and informative articles than by advertisements. How can you use this information? Make it a goal to create short informative articles for your blog.
As people do research on a company or product, they like to see real human stories. They like to read about what makes you and your company different, they like to hear about your struggles, the ups and downs of the business and how you came to where you are today. You can help make real connections by providing real stories and real content with human emotions, conflicts, and challenges.
Instead of hiding what you do within your company; take videos of your daily meetings, blog about the day-in-the-life as the boss, ask your employees to write about their experience and what they have learned since joining the company. Share these experiences and stories on your blog – this creates human connections and shows complete business transparency which makes people like and trust you.
Quality Content Drives SEO
According to this site, “50% of consumer time online is spent engaging with custom content.” If your site does not have custom content you will lose a lot of potential consumers. Quality content is what drives SEO, without it you re pushing a product or service with no substance behind it.
Not a Quick Fix
SEO is not something you can do in just a few days, in other words, it’s not a quick fix for your marketing troubles. Why? Because according to this article, “At its core, SEO is a long-term strategy that relies on quality content and can’t be rushed.” If you do not want to put the time and effort into creating real, unique, quality content then you might as well say goodbye to good SEO or you should hire someone who will take that time.
SEO Happens When You Focus on the User
As a potential consumer/buyer what do you look for in a service, product, or website? Do you look for great reviews? Do you look for in-depth articles about the product? Do you like to read a bit about the founder, CEO, or President of the company? Do you look for recommendations from friends and family through social media? All these user questions can be answered with content. You can focus on your potential buyers by providing them with quality content and that is what really drives your SEO.
Please contact us today if you have questions about online marketing, SEO, quality content, etc.