If standing out on Google is your number one online marketing goal, then you need to be careful regarding your marketing efforts. Just one penalty from Google can erase any progress you’ve made. Here are three things to avoid so you don’t run that risk:
Google hates duplicate content. The search engine doesn’t take the time to determine whether you repeated your content intentionally or not.
A recent Search Engine Land article suggests using Copyscape so you can avoid the risk of plagiarizing yourself altogether.
“Some Google penalties are inflicted for duplicate content. Accidental duplication through negligence is just as strongly penalized by Google as deliberate plagiarism. If you suspect that you might be dealing with a content-based penalty, Copyscape can help you figure out whether any of your content exists elsewhere online.”
Keyword spamming is a real problem with SEO. Many businesses still have outdated strategies that suggest adding keywords as much as possible.
If you’re worried that you’re adding your keyword too much, then you probably are. You can stay on the safe side by only mentioning your keyword when it feels natural.
Backlinks play an interesting role in SEO. For better or worse, they can have a big impact on your Google page rank.
Good backlinks are great for your SEO and bad backlinks are a surefire way to get a penalty from Google. Any backlinks to your website should be genuine, or else you’re taking an unnecessary risk.
SEO is more straight-forward than it once was. If you have any doubts about your SEO strategy, then just remember what Google likes to see: good, fresh content, mobile-friendly sites, and genuine links. Similarly, you’ll want to avoid the aforementioned factors at all costs.
To talk more about standing out on Google, or anything else, please contact us. Thanks.