Why Pay Per Click (PPC) Advertising Is a Must for Every Business
Why PPC Advertising is a MUST Whether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make their buy at a physical bricks-and-mortar store,
- Published in Pay Per Click, Small Business
Ad Extensions 101: What You Need to Know
What You Need to Know About Ad Extensions Ad extensions are the extra information that come with a Google Adwords ad. For example, an ad may display links to specific categories on your site, directions to your business from the user’s location, or your phone number. All business owners who spend money on PPC marketing
- Published in Internet Marketing, Pay Per Click
5 Ways to Outfox Your Competitors with Pay-Per-Click Advertising
Pay-Per-Click Advertising: Outfox the Competition Pay-Per-Click advertising is a simple way to drive traffic to your website. With Pay-Per-Click, you buy clicks from vendors such as Google. When a customer sees your ad, they can click to visit your website. You pay for each click that takes place. Here are 5 Ways to Outfox Your
- Published in Internet Marketing, Pay Per Click
Answering The Puzzling Question, "Where'd All The Ads Go?" Your Go-To Guide For Understanding Google's New AdWords Layout
“Where’d All The Ads Go?” Google’s New AdWords Layout One of the things that makes Google so successful and frustrating at the same time is the company is always tinkering with how it does things. For example, trying to keep track of the changing algorithms they use for searches is a full-time job. According to
- Published in Internet Marketing, Pay Per Click
AdWords: Back to Basics
Getting started with advertising online can be overwhelming. With so many benefits over other traditional advertising, PPC marketing using Google AdWords is a fantastic medium. It offers targeting, flexibility, scalability and relevant data from your marketing efforts. Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015 So how do you get started
- Published in Pay Per Click
5 Ways to Use Pay-Per-Click to Grow Your Business
Pay-Per-Click Advertising Pay-Per-Click (PPC) advertising has been around for a long time and once you understand the benefits of this marketing strategy, you will be ready to take your business to the next level. Here are 5 ways you can use Pay-Per-Click to grow your business. Free E-Book Download: 17 SEO Myths You Should Leave Behind
- Published in Pay Per Click
The Top 6 Google Ads Tricks Experts Love
6 Google Ads Tricks Experts LOVE Pay-per-click marketing has helped thousands of businesses to quickly grow their revenue online. Unfortunately, for those that have never jumped head-first into PPC marketing, AdWords is a difficult beast to tame. There are many tricks and tips that can be employed to improve your conversion rate and get searchers clicking
- Published in Pay Per Click
What's the Deal With Display Ads? Do They Even Work?
The Internet runs on advertising. From your search results to your favorite blogs, advertising is everywhere. Perhaps the most common sort of advertising online, though, are display ads. These ads, commonly referred to as banner ads, tend to be at the top, bottom, sides, or sometimes stuck in the middle of your content. Free E-Book
- Published in Pay Per Click
Display Ads vs Search Ads: A Quick Breakdown
By now just about everyone has heard of Google AdWords. But if you’re just getting started in online marketing, you may have a few questions about the differences between Google’s two AdWords networks: Search and Display. Here are the basics to help you get started: Free E-Book Download: 17 SEO Myths You Should Leave Behind in
- Published in Pay Per Click
Pay Per Click Advertising Summed Up
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace Paid Leads Pay per click marketing, otherwise known as PPC, is quite simple. Search engines such as Google and Bing allow businesses and individuals to buy listings within their search results. These listings appear along with the natural, non-paid search results.
- Published in Internet Marketing, Pay Per Click
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