Schedule Your 30-Minute Consultation Today! (630) 929-7246

  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Tag : google

Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm UpdateThere are reports that state Google changes its algorithms 500 to 600 times a year. In the sphere of SEO, this means companies do not have a choice but to keep up with the changes or prepare for their content to become lost in search engine space. Many of the updates are so...

— Continue Reading

What Are Google Analytics ‘Goals’? Why Should I Use Them?

What Are Google Analytics ‘Goals’? Why Should I Use Them?

Google AnalyticsIn regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor's behaviors. Moreover, this...

— Continue Reading

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm UpdatesSeptember 1st saw a new tweak to the Google Algorithm roll out, one which the analytics community has dubbed Google Possum. It's a fun name, but there's more to it than just the name; the way in which search results appear has had some pretty major changes. Shortly...

— Continue Reading

Ad Extensions 101: What You Need to Know

Ad Extensions 101: What You Need to Know

What You Need to Know About Ad ExtensionsAd extensions are the extra information that come with a Google Adwords ad. For example, an ad may display links to specific categories on your site, directions to your business from the user's location, or your phone number. All business owners who spend...

— Continue Reading

3 Recent Google Algorithm Updates You Need to Know About Now

3 Recent Google Algorithm Updates You Need to Know About Now

Google Algorithm UpdatesSearch engine optimization can have a huge impact on your business' marketing results. It's estimated that 89 percent of marketers around the world credit their SEO strategies with higher search rankings, more website traffic and increased lead generation.If SEO is...

— Continue Reading

Follow Your Customers Across the Web with Google Remarketing

Follow Your Customers Across the Web with Google Remarketing

Google RemarketingCurrent marketing practices build on content marketing by emphasizing personalized customer experience. For instance, your potential customer arrives at your site because of its content. Once that content becomes personal, there is an increased likelihood that a customer will...

— Continue Reading

5 Ways to Outfox Your Competitors with Pay-Per-Click Advertising

5 Ways to Outfox Your Competitors with Pay-Per-Click Advertising

Pay-Per-Click Advertising: Outfox the CompetitionPay-Per-Click advertising is a simple way to drive traffic to your website. With Pay-Per-Click, you buy clicks from vendors such as Google. When a customer sees your ad, they can click to visit your website. You pay for each click that takes...

— Continue Reading

What You Need to Know about the New Google Algorithm Update Today

What You Need to Know about the New Google Algorithm Update Today

New Google Algorithm UpdateGoogle's latest Penguin algorithm update is going to be rolling out within the next few weeks. While the update is expected to affect very few US English searches, many bloggers and website owners are still taking precautions. The update will demote sites that raise...

— Continue Reading

Security Has Its Benefits: Google Begins Indexing HTTPS Pages First

Security Has Its Benefits: Google Begins Indexing HTTPS Pages First

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will...

— Continue Reading

AdWords: Back to Basics

AdWords: Back to Basics

Getting started with advertising online can be overwhelming. With so many benefits over other traditional advertising, PPC marketing using Google AdWords is a fantastic medium. It offers targeting, flexibility, scalability and relevant data from your marketing efforts.Free E-Book Download:...

— Continue Reading