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Tag : small business

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm UpdatesSeptember 1st saw a new tweak to the Google Algorithm roll out, one which the analytics community has dubbed Google Possum. It's a fun name, but there's more to it than just the name; the way in which search results appear has had some pretty major changes. Shortly...

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6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

Email MarketingWhen it comes to email marketing mistakes, there's no shortage of possible pitfalls to ruin your business.Your email list has incredible earning potential, but you have to treat it with care. Sending out emails haphazardly will ruin your chances at turning those emails into...

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5 Effective Internet Marketing Techniques for Small Businesses

5 Effective Internet Marketing Techniques for Small Businesses

5 Internet Marketing Techniques for Small BusinessesMarketing online can be overwhelming for small business owners. Unless you are an internet marketing expert, it is tough to keep up with the rapid changes to internet. And trying too many techniques all at once will have you running around in...

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Demystifying the Keyword Research Process for Your Business

Demystifying the Keyword Research Process for Your Business

The Keyword Research Process: How it WorksKeyword Research. It might sound a bit scary and daunting, but it is a necessary evil when expanding your online presence. Don't know where to start? Let us help you demystify the keyword research process.Where to start…The first step to take in the...

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What Small Business Owners Need to Know About Business Blogging

What Small Business Owners Need to Know About Business Blogging

BUSINESS BLOGGING IS A BIG DEALIf you think blogging is just for people who like to type their musings all over the internet, think again. There is a reason every website has a blog these days, and if you are a small business owner you need to understand that business blogging is a valuable...

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Are You Attracting the Right People? How to Find the Perfect Target Audience For Your Buisness

Are You Attracting the Right People? How to Find the Perfect Target Audience For Your Buisness

Find Your Perfect Target AudienceAlthough launching a marketing campaign can be an investment with tremendous returns, its effectiveness is limited by its ability to target the right people. Before developing a marketing strategy, it is important to identify a business' target audience - the...

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10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO StatisticsSearch engine optimization (SEO) is an excellent choice to moving more prospects into your sales funnel, thus boosting revenue for your company. With this ever-changing, sometimes “complex” strategy, it’s important to stay current in SEO trends to achieve optimal...

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Pull More Customers Into Your Online Sales Funnel

Pull More Customers Into Your Online Sales Funnel

Online Sales FunnelIf you want more customers, then it helps to focus on their experience after reaching your website. Optimizing your online sales funnel can cut your customer acquisition costs which will help make your paid advertising campaigns more profitable.Start Moving People into Your...

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5 Reasons You Need a Dedicated Internet Marketing Budget for 2016

5 Reasons You Need a Dedicated Internet Marketing Budget for 2016

Internet Marketing BudgetWhen it comes to marketing your small business online, it might seem like a daunting task, but here are five reasons why you need a dedicated internet marketing budget for 2016.1. Exposure. One of the quickest ways to gain exposure and increase your customer base is...

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6 Easy Ways to Use Link Building to Create Home Improvement Leads

6 Easy Ways to Use Link Building to Create Home Improvement Leads

Using Link Building to Generate Home Improvement LeadsTargeted link building is one of the most effective ways to increase website traffic and improve your page rank. It's a useful strategy that works for any industry. The home improvement industry in particular benefits from link building...

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