On-Page SEO A lot of people use on-page SEO to bring customers to their websites, but there is another thing that you should focus on -- encouraging those readers to stay on your site a little bit longer. The longer that readers are on your page, the more likely they are to take action. Luckily,...
— Continue Reading3 Reasons Why Your Website Needs to be Optimized for Mobile Devices
The Mobile Devices Train - Get On, or Get Lost Sometimes it's hard to remember that it wasn't too long ago when not every single human had a smartphone in their face. However, according to Search Engine Watch, a website that provides information and news about search engines and search engine...
— Continue ReadingIs Your Website a Dud or Lead Generator?
A website is not just a visual representation of your business, it is also a way to get leads and sales online. Most small businesses leave this up to a simple "contact" page and expect their clients to come to them, which undoubtedly detracts from the user's experience and reduces profit. Most...
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Will Your Mobile Website Be Ready? Beginning in November, Google may decrease the ranking of your mobile website if it shows app install pop up ads that block a majority of the page’s content. This is big news for search marketers who rely on the ads to promote businesses. While the new rules...
— Continue ReadingMust Read: Web Development Do’s and Don’ts for the Modern Age [Part 2: Don’ts, Conclusion, Contact]
DON’TS: DON’T: Cover your website in useless advertisements People are coming to your website to see your content, not the content of advertisers. You are better off making it easy for potential customers to read all the important details of your business. Sell YOUR products and services, not...
— Continue ReadingMust Read: Web Development Do’s and Don’ts for the Modern Age [Part 1: Intro & Do’s]
With the rapid pace of technology it is hard to keep up with the new trends and standards. One thing hasn’t changed though: businesses need an excellent website to market their products and services. Computers are getting better, internet speeds are increasing, and coding capabilities are...
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The internet and the websites that have made it their home have always had one purpose: to share with others. For businesses, they share their products and services to people who visit their website. The whole focus of website building for businesses has always been to make the viewing and...
— Continue ReadingCreating Avenues From Search Engines to Your Site: Link Building
The Internet can sometimes seem like a huge, virtual lottery. It's impossible to say with certainty what content is going to draw huge numbers of viewers, and what will be read once and forgotten. With that said, though, websites who show up on the first page of search results, and who have steady,...
— Continue ReadingWhy Some Websites That Lack Search Engine Optimization Still Rank Highly on Google
Search engine optimization, more commonly referred to as SEO, is the backbone of most websites. It's a process by which webmasters groom their sites to conform to exactly what search engines are looking for. It's kind of like digitally getting ready for a date, except instead of picking out a...
— Continue ReadingIs Your Outdated Website Costing You Money?
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace // Your website is more than just a website. It's your digital storefront—it's a powerful digital representation of your goods and services to potential customers. Too often, however, business...
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