When it comes to internet marketing, there are a lot of beneficial things you can do with it to build your business’s presence. There are also a lot of internet marketing tactics you could try that would be detrimental to your business. This post will discuss three big strategies you should always avoid.
Not Keeping Your Voice Consistent
The internet is a huge tool businesses rely on to communicate. As a business professional, you want to ensure the voice with which you communicate to the public is always consistent. Don’t be afraid to make that voice unique and at times, humorous to engage your audience, just so long as it isn’t drastically changing.
Not Engaging the Public
Communication is a two-way street. Don’t mistakenly believe sending a message to the public as effective communication. You want that message to get them to respond to you and then you want them to listen intently. Social media is an excellent and free way to do this. If you have a website but no Twitter and Facebook profiles, you are missing out on a large portion of people you could be communicating with.
Using Poor Images
Poor photo images can quickly kill your professional image. Communication also comes in the form of visuals. You will definitely want these on your website and social media platforms, but you will want them to be clear, professional quality. Fewer things drive potential customers away quicker than having blurry and poorly done photos that represent your business.
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