Blogs truly have three main uses, of course their benefits to your website are a longer list than that. The analysis of how well your blog is doing should be based off mainly of those three things. Analyzing your blog properly depends on what you are trying to achieve through blogging. Here are the three ways you can do an analysis on your business blog posts.
Engaging your audience through resourceful information is the most obvious use of a blog. This actually does several things if your blog is properly managed. It shows your customers and potential customers that you care about them enough to share this information, which builds trust. Most blog formats allow you to accept comments and “likes” from your audience. By cross-channeling your blog posts with your Social Media outlets you can bring more engage through those comments and likes as well. Analytically you can look at the number of comments, likes and shares across all of your blog post distribution platforms to see how much engagement you receive. Most website and blog platforms offer analytical software that can track where your audience is coming from and what pages on your site that they visit.
Hint: Don’t limit yourself to just a blog, be sure that you are posting your blog to your Social Media platforms too.
Continuous content flow is incredibly important for your web presence, which is another reason blogs are so useful. They offer a continuous content flow on to your website, connecting this to your Social Media platforms for cross-channel posting can increase this even more. This is important because search engines, such as Google, use algorithms to decide in what order results will show up on a search. Let’s be honest, everyone wants to be at the top. What is Google looking for in their top results? A good website, original website copy and most importantly continuous content flow. Where you end up on Google searches throughout your blogging journey will give you an analytical view of potential and a scale to grade your growth by.
Hint: This is why tagging (just like hashtagging on Social Media) your blog posts is so important, it leaves the keywords for Google to find adding to your search engine results!
Subscriptions are the secret to how entrepreneurs analyze the success of their blog. If you were blogging yet you’re not accepting subscriptions, in a way you are almost wasting your time. If people like what they’re reading offer them a subscription (most blogging and website platforms offer this) to receive emails about important news and blog posts. Of course with private information comes great responsibility, so don’t become junk mail. Keep the emails down to a minimum. That way when you need subscribers to read an important post on your blog, you can email them to ensure the best chance that they will actually see it. Subscriptions allow you to engage people who are truly keeping up with your business through one-to-one email contact. The more subscribers you have the more successful you’re engaging and maintaining your audience.
Hint: This is a great way to stay in contact with your loyal relational customers, it’s a priceless advantage if used properly!
Don’t just blog to blog, make sure that you’re taking advantage of all the strategic opportunities that your blog gives you. Engage your audience, cross-channel post, and don’t be afraid to ask people to subscribe! Contact us for more information and ideas on how you can analyze the success of your own blog.