Pay per click advertising is one of the most common forms of advertising on the Internet. It’s pretty basic; you create an ad, and then that ad shows up in searches, or on websites, which are related to the thing you’re trying to sell. Every time someone clicks that ad, he or she is redirected to your webpage, and you pay a small fee for the traffic. It’s the equivalent of putting a sandwich board on someone, and then for every customer they send into your store to shop around, you pay them a small fee.
Just because it’s a simple tool, and a relatively old one at this point, doesn’t mean that pay per click advertising can’t get the job done.
Advantages of Pay Per Click Advertising
There are several, big advantages of using PPC advertising. The first is that it works quickly; as soon as you have your ad on the net, you’ll see a spike in traffic. In addition to working quickly, though, pay per click advertising is inexpensive, and it’s targeted. You attach certain keywords to your ad, and those keywords filter who sees it, and when it comes up. This means that if your website sells women’s shoes, your ad isn’t going to be on the page for someone looking for plumbing supplies.
These are the three, major advantages that pay per click marketing campaigns provide. In addition to being fast, targeted, and cheap, though, PPC marketing is also easy to use, and mechanically simple. It’s a standard screwdriver; it may not be fancy, and it may not have all the bells and whistles that more elaborate traffic-generating systems do, but PPC is reliable, basic, and it’s something anyone can use to get the job done.
For more information about pay per click advertising, and what it can do for your online presence, simply contact us today!