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Internet Marketing

The Basics of Inbound and Outbound Marketing

The Basics of Inbound and Outbound Marketing

Understanding the key differences between Inbound and Outbound marketing will help you develop a successful marketing strategy and grow your business in a significant way. Here are some important differences between Inbound and Outbound marketing.

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Inbound Marketing

  • Considered permission-based marketing
  • Also referred to as SEO or content marketing
  • Uses keywords and link building to draw customers

Some examples of inbound marketing include subscription-based email marketing, social media marketing, blog subscribers, PPC, webinars, viral YouTube videos, and ebooks.

Why does Inbound marketing work so well?

Inbound marketing relies on strong, worthwhile, quality content that will attract customers. Quality content demonstrates your expertise and builds trust with your future customers or clients. By providing useful information, customers come to you and you no longer spend your time, energy and money trying to find customers who may or may not be interested in your product or service.

When a customer comes to you through opt-in emails, subscribing to your website or PPC, they are demonstrating their interest in your business and the likelihood of making a sale or engaging the customer increases. Inbound marketing also costs significantly less and allows for better targeting. This type of marketing is responsible for over 90% of clicks online.

Outbound Marketing

  • Considered interruption-based marketing
  • Uses large mediums and interrupts that medium with ads

Examples of outbound marketing include direct mail, tv, radio, billboards, magazines, banner ads, trade shows, email blasts and cold calling.

Why is Outbound marketing on the way out?

Outbound marketing is becoming less effective due to technology that allows people to block or avoid unwanted ads. Spam filters in most email make email blasts nearly obsolete and most customers never see the ad. Outbound marketing is an expensive and less effective way of marketing to your target audience. It is responsible for less than 10% of clicks online.

For more information on the benefits of inbound marketing and how we can help you create a successful strategy, please contact us.

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