On-page search engine optimization (SEO) is the firm backbone to any solid Internet marketing strategy. What good is social media marketing or backlink building if you can’t establish an on-page SEO presence?
Ignoring on-page SEO puts your entire website at risk of not being found by very many potential customers using the search engines, which is roughly 94% of all people who use the Internet.
To start building a reputable web presence, it’s crucial to know the nuts and bolts of on-page SEO.
Keywords And Content Come First
Keywords and phrases are the necessary foundation through which you can build effective on-page SEO. As you will soon find out, keywords are important for all other factors of on-page SEO.
Keywords are used by the major search engines to uncover what each web page is all about. They use these words to categorize a page alongside other related topics.
Choosing keywords is relatively simple, but becomes more complex with each variation. For example, an antique store selling valuables online would start with keywords such as antiques for sale online or discount antiques online, and eventually work down to specific types of antiques for each webpage, such as Hummel figurines for sale online, original 1960’s baseball cards, etc.
Just as important as the actual keywords is the content the keywords are inserted into. Content should read naturally, and any attempt to stuff keywords into content will be immediately recognized by the search engines. Search engines are becoming increasingly peculiar about favoring good, useful content. For the best on-page SEO results, create content for the reader first and the search engines second. Also, it’s generally advised to insert a page’s targeted keyword into the first 100 – 150 words.
Every webpage is unique, and so it should come as no surprise that every URL structure is different. It is generally better to keep a page’s URL structure short with targeted keywords.
Avoid ugly URL structures like antiquefigurines.com/p=345 or long winding URL’s such asantiquefigurines.com/the_nuts_and_bolts_of_on_page_seo_keywords_come-first_url etc.
Also remember to avoid underscores and instead opt for hyphens.
Title and Heading Tags
Inserting title and heading tags is probably one of the simplest on-page SEO factors. Simply saying the title tag is important is an understatement. It is crucial! The title tag is what search engine users and bots will see before entering a website, so make sure your keyword or phrase is in the title, and close to the beginning of the title for more SEO weight.
Each page should contain an ‘H1’ tag. This is considered the headline tag, and it’s where the title of the webpage should be for maximum SEO effect. Some website themes automatically embed the H1 tag into the post titles, others do not. Make sure to look at your websites code to ensure you have an H1 tag somewhere in there!
The heading tags follow a descending order, such as H2, H3, H4, etc., and not only helps search engine bots uncover keywords, but also helps readers digest the content with more ease.
Images and Other Multimedia
Simply put, images and other forms of multimedia make content better. Text can only take a website so far. By inserting images, videos, infographics and other multimedia, you make a webpage more engaging for readers and give them more reasons to stay on a site.
Images and other multimedia have been proven to reduce bounce rate and keep visitors on a website. Both of which are imperative for improving on-page SEO. Insert keywords on image captions and underlying image tags. Do the same for other multimedia tags. This tells search engine bots what the picture is, and how it relates to the rest of the page’s content.
Not sure if on-page SEO is right for you and your business? No problem, we’ll be glad to answer any questions you may have. Feel free to contact us today for more information.