6 Google Ads Tricks Experts LOVE
Pay-per-click marketing has helped thousands of businesses to quickly grow their revenue online. Unfortunately, for those that have never jumped head-first into PPC marketing, AdWords is a difficult beast to tame. There are many tricks and tips that can be employed to improve your conversion rate and get searchers clicking on your ads. Once you learn the inside of the AdWords system, then you can start using these tips to increase your revenue and capture more leads. Here are 6 Google Ads tricks experts love that can help you to improve your haul from PPC marketing.
Study All Metrics, Not Just One
One of the biggest mistakes that new AdWords users make, is focusing on a single metric when evaluating their advertisements. The truth is that you should be focusing on all metric as a whole, because they affect one another greatly. Metrics to study include;
- Cost per conversion
- Total conversions
- Average conversion value
- Conversion Rate
- Click Through Rate
Seeing how changes in one metric effects other metrics can help provide deeper insight into what is working for you and what is not.
Always Call to Action
You must provide your prospective customers with direction. Call them to action, and tell them what they need to do next. Direct them to perform an action on your website, and set expectations for what they will find when they get there.
Avoid Broad Match
Another common mistake made by new AdWords users is the use of broad match. Essentially, broad match means that ALL phrases contained within your keyword will show your text ad.
For instance, if your keyword is “Philadelphia auto repair,” your ad might show up for keywords like “Philadelphia bakery,” “auto repair tips,” and other unrelated keywords.
Long-tail keywords are keywords that usually have 3 or more words. These keywords usually have much lower bid amounts, lower competition and always eat up less of your monthly advertising budget.
Organization is Key
Organization is a primary concern when you are trying to juggle dozens of keywords in your AdWords account. Make sure to separate keywords into groups that make sense and make them easy to manage.
Separate Search and Display Campaigns
Search campaigns are shown on Google.com, when a searcher uses keywords that you have bid on. Display campaigns show up on participating websites in the Google Ads program. These ads will perform vastly differently from one another and must be optimized separately.
If you would like to ramp up your search marketing efforts and see a huge return on your efforts, contact us today to schedule your risk-free consultation.