Generate Leads with Facebook Ads
Many businesses want to begin advertising on Facebook to generate leads, but may not know how it works or where to begin. Luckily, we have provided these 3 Facebook ads tips that will help generate leads for your business.
Build a Custom Audience
Building a custom audience through Facebook is an excellent way to generate more leads to your business. Why? Well, in 2013 its platform alone drove 60 percent of social shopping sessions. In order to build a custom audience through Facebook, you will need to upload a list of all your customers and subscribers using email addresses, phone numbers or their user IDs. Once uploaded, Facebook will then make a custom audience based on the people on your list and send ads to them. Your audience can be narrowed down even more by generating a Lookalike audience. Creating a Lookalike audience enables Facebook to observe the data of people in your custom audience and create a list of users that share similar demographics and interests.
Do Behavioral/Demographic Targeting
Using demographic and behavioral targeting allows your business to target the appropriate audience without having to waste unnecessary money on audiences you don’t need. When advertising based off behaviors and demographics, Facebook lets you target people with certain traits related to age, gender, location, income and gender. This type of advertising also enables you to target homeowner and relationship status, family status, occupation and education level. Once you find your demographic targets, you can break all of them into sub-categories in order to give you optimal advertising for generating the best leads. For example, if your target audience is for parents such as mothers, you have sub-category options like soccer moms, stay-at-home moms, corporate moms or new moms as options for you to zero in on who you primarily want to see your ads.
Use Split Testing For Successful Marketing
Facebook’s Ads Split Testing, also known as the A/B test, is a strategy of marketing where two separate marketing campaign elements are tested with each other to determine which one provides the best results. Split testing on Facebook ads has numerous elements of testing, including texts, targeted audiences, images and calls to action. The A/B test will help you figure out which advertising elements are delivering results and which ones are not. The best elements to split test are the design of the ad, ad targeting and CPM optimization. If some ads are performing poorly, you can always pause the ads and change it to a different conversion level, such as lowering the amount of clicks or extending the date range.
We at Rainmaker Internet Marketing can help you market your business on Facebook. For more information pertaining to Facebook ads or if you have questions about our various services, feel free to contact us.