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Understanding Google Analytics

Google Analytics is a powerful tool when it comes to marketing your website or landing pages. It takes the guess-work out of what is or isn’t working by providing cold hard facts. In order to get the most out of Google Analytics, you need to understand what to look for and what it means to you. Finding your inner analyst isn’t as complicated as it may seem.

What information should you look for?

Analytics provides a wide array of data gathered from your site. It answers some of the following questions.

• Where is my referral traffic coming from?
• Where are people interacting on my site?
• Which pages are the most popular?
• What content receives the most traffic?
• How long do customers spend on my site?
• Are your keywords strong?

These are just a starting point for the type of information analytics provides.

Traffic

Analytics provides data that shows traffic from three main categories: direct, referring, and search engine, which includes paid advertising. Understanding where your customers are coming from will help you hone your marketing strategy. This valuable feedback will help improve your SEO by showing what keywords are working and which aren’t as successful. Pages with low views will need to mimic successful pages to increase clicks.

You will also be able to see stats regarding the amount of time visitors spend on your site. The longer a customer spends on your site the higher your conversion rate. If they are spending more time on one page than another, take a close look at the page that is working and make an effort to change other less successful pages on your site.

Conversions

What you ultimately want is high conversion rates. To avoid a guessing game and understand the success of your campaigns, analytics allows you to monitor conversions and set unique goals for your business. It will provide you a regular report that will tell you key facts such as how many visitors are subscribing, how many customers came organically or used an exclusive offer.

To learn more about Google Analytics and how it can help you improve your marketing strategy, please contact us.