Using Link Building to Generate Home Improvement Leads
Targeted link building is one of the most effective ways to increase website traffic and improve your page rank. It’s a useful strategy that works for any industry. The home improvement industry in particular benefits from link building because there are so many great sources for back links. Here are a few tips to start building links and winning new home improvement leads.
Before Anything Else, Optimize Your Website
First and foremost, make sure your website is up to date and functioning flawlessly. Link building is most effective when your page is already performing well. Your site has to be optimized for user experience – easy to navigate and easy on the eyes. Otherwise, the traffic coming in through your links will never convert.
Use Your Connections
Generate links through your industry network. Do you work with other contractors or designers? Reach out and see if they would be willing to link to your page. It shouldn’t be hard to convince other professionals – it will mean more business for both parties! Make sure any backlinks you get are relevant to your industry and are on high-quality websites.
Be Active in Community Forums
Start commenting in forums and other communities. Choose a community in your niche, perhaps something like thisoldhouse.com or under the “home improvement” tab on Quora. By commenting and answering questions, you’re building relationships and establishing your position as an industry authority. You’ll also open up new networking opportunities and more places to link to your site.
Give a Testimonial for a Brand You Love
Testimonials are an excellent way to build links through a reputable website. Have you worked with a particular appliance brand that you and your clients loved? Have something great to say about the design firm who worked on your last project? Offer a testimonial! A testimonial helps them build trust with their customers while getting you some new ones.
Ask Social Media Influencers to Give You a Shout Out
Reach out to social media influencers. Social media offers infinite opportunities for marketing, and influencers are the big players in the social media game. Instagram and Pinterest are great places to start because they’re image-based and work well for the home improvement industry. Find out who the biggest social media names are within your niche and see if you can get them to feature your work.
Start a Blog That Wows Your Readers
A blog is the most efficient way to start building backlinks (and increase website traffic) quickly. Start a blog that’s relevant to your niche – you could publish a weekly post of DIY tips, a report covering home improvement trends, or something else your audience will find interesting. Make sure the posts are of great quality, add a link or two to your website, and you’ll start seeing new visitors in no time.
Want some more great marketing tips for creating home improvement leads? Contact us today!