Local Directories: in 3 Easy Steps
There are several advantages to listing some business with local directories, including bringing more customers to your store and ranking higher in local search results for keywords related to the category of services or products you offer. Follow these steps to get started with using local directories to market your business.
Claim your listings
Most business directories generate content automatically. This means your business is probably already listed on several directories but information might be missing from your profiles or inaccurate. Do a search for your business name to find all these listings and claim each profile. You should find a ‘claim this business’ link on listings or have to contact the local directory to ask them to update the listing they have for your business.
Create a consistent presence
All the main local directories should have the same information for your business, including the full name of your business, your address, phone number, hours of operations, some pictures of your storefront and logo and links to your official website and social media pages. Some directories require you to go through a verification process before you can claim your listing and make changes to it. Updating all your listings is not something you can do overnight but it is important to make sure all your listings have the same information so that Internet users can easily identify your business.
Keep an eye on how much traffic these directories bring you
You can use analytics to get an idea of which directories bring the most traffic to your site and rely on surveys or talk to customers to find out how they heard about your store. Create profiles on new business directories and consider paying for ads or sponsored listings on some directories if you feel this investment would bring you more business.
Claiming your profiles and adding more details about your business is crucial because the content that is automatically generated by business directories often contains mistakes and usually lacks personality. Local directories are a great way to increase awareness for your business and to reach out to new customers as long as you take the time to share helpful information on your listings and encourage customers to rate and review your business on these directories.
We can help you take control of your online presence. Contact us to learn more about local directories and other ways to reach out to potential customers.