You can’t have a conversation about building a successful website without talking about search engine optimization. Search engine optimization, or SEO, is the backbone of website traffic which is why it’s important for website owners to have at least a basic grasp of what this term is and how it affects their collective bottom line.
SEO: How Search Engines Pick The “Best” Results
Let’s begin at the beginning. If someone goes to Google and types in a search then that search engine is going to comb the far reaches of the Internet to find all websites that relate to the search terms. Google then uses an algorithm to measure which websites are “best,” and puts the results in order from the best to worst.
The goal for website owners is to get their websites onto the first page, if not into the top slot because that’s where a significant portion of traffic comes from. The closer a website is to the first result the more people will see it, and as a result the more traffic you will get.
What Does The Algorithm Look For?
Search engine algorithms are programmed to go down a checklist; the more checks on that list your website gets, the closer to the front page it will go. The primary thing these algorithms look for is key words (which typically match the search terms). If you have the right key words, particularly if those key words show up in your title, then that’s definitely good for your site. Algorithms also check key word density, making sure that the key words show up often enough that they’re relevant to the content. The algorithm also checks for backlinks (which are links to a piece of content on another website), and the traffic level that a page receives.
The end result of all this is that websites who make the grade go to the front of the line. Sites which are found lacking get pushed back, and they’re much less likely to be seen by people who are performing a search. So the goal is for website owners to look at their content and make sure that when the algorithm comes along that their web sites have everything the formula wants to see.
Get Optimized Today!
This might look simple from the outside, but it’s important to remember that optimizing your website and content is far from easy. Google alone uses over 200 separate standards when it ranks websites. Don’t go it alone; contact us today to get the help you need to get your site on the front page!