Your company’s reputation is the biggest factor affecting your local SEO. Tactics like “Barnacle SEO” can help improve your reputation and SEO at the same time. In this blog we’ll explain what Barnacle SEO is and how your business can get started on it.
First, you need to understand how your reputation factors into your local SEO. Google wants to see how customers review and rank your business. And more importantly, Google wants to find those reviews on the best sites (Yelp, Google+, Tripadvisor, etc.).
Here’s where Barnacle SEO comes into play. You essentially tie your website to top-ranked sites by marketing your reviews. According to a recent Search Engine People article, it’s important that those reviews come from the best sites:
“Practice good “Barnacle SEO” by making sure your business has a presence on other review sites that are trusted in your industry, such as Yelp for restaurants and service businesses, or HealthGrades for healthcare providers. To build up this presence, remind your customers to review you on these venues by placing Yelp signs on your business or linking to your reviews from your email signature.”
There’s just one problem. This strategy assumes that you already have positive reviews on top-ranked sites. Anyone who has experience with SEO knows getting such reviews isn’t that easy.
So what can you do to change that? You have to use a light touch. Find opportunities to mention your Yelp and Google+ sites to consumers. Don’t offer them a reward for leaving a review under any circumstance. That’s how your site gets penalized.
Barnacle SEO isn’t a radical approach to local search. It entails doing what we already know works: tying your website to other top-ranked sites and marketing positive online reviews that position your business in a good light.
To talk more about local SEO, or anything else, please contact us. Thanks.