You might already know that search engine optimization and social media marketing are critical if you want your site to succeed online. However, you might not have put much thought into local directories like Google My Business and Yelp. If you operate any type of brick-and-mortar business, these local directories are very important. These are a few reasons why.
Be Found in More Places Online
Promoting your company on local directories can make it easier to be found in search results. First of all, there will be more of a chance that your company’s name, address and other contact information will be easily found on the major search engines. This is because sites like Yelp rank high on the search engine rankings, and since you can list your address on these sites, you’ll make this information a breeze for potential customers to find.
Plus, by listing your business with Google My Business, you can ensure that your company can be found on Google Maps. With more and more people using Google Maps on their computers and mobile devices to plan their routes and get directions, this is imperative if you want to bring in more traffic through your doors.
Establish a Reputation
Local directories can help you get reviews from satisfied customers and establish a good reputation. If people can easily find reviews about your business, then they can get a better idea of just how great it is.
Take Advantage of Google My Business
You probably already know that Google is at the top when it comes to marketing your business online. Take advantage of its helpful tools, such as Google My Business.
Google My Business allows you to provide directions for people who are attempting to visit your business, provide hours of operation, show up on Google Maps and so much more. This is a great way for your company’s info to be easy to find on Google.
As you can see, local directories can — and should — be an important part of your online marketing strategy. To find out how we can help, contact us at Rainmaker Internet Marketing.